Claris Corporation announced today a new K-12 education sales and marketing organization, combining sales and marketing functions for K-12 education into one team.
The new organization is designed to strengthen Claris leadership in K-12 software, and is led by Marvin Zauderer, formerly director of Claris education marketing, as its director.
"The combined sales and marketing team will work very closely together, allowing Claris to respond to customer needs more quickly and efficiently," said Zauderer. "By doing the right thing for our customers, we think we'll be more profitable in all of our efforts, and an even more important leader in this market."
Claris has already demonstrated success in its K-12 business with a dramatic increase in revenue in the first three quarters of this fiscal year, up more than 30 percent over K-12 revenue for the first three quarters of last fiscal year. Success in K-12 has contributed to Claris overall growth to $179.7 million for the first three quarters of this fiscal year, surpassing revenue of $166.6 million for its entire previous fiscal year. Claris is among the top-ten largest vendors of p.c. software applications in the world.
"The outstanding growth in our K-12 business can be attributed to a strong cross-platform portfolio of education products, more effective demand generation and sales programs, and more efficient operations," said Zauderer. "We're building a business that educators can rely on, regardless of platform -- Windows, Macintosh, or the Internet."
The Claris cross-platform portfolio includes: ClarisWorks 4.0, one of the the best-selling education programs of all time; FileMaker Pro 3.0, which is fast becoming the relational database of choice for educators who want to easily manage local, networked, and web-based information; and the new Claris Home Page, the easy-to-use, WYSIWYG web-authoring solution that brings the world of publishing on the Internet to the classroom.
Claris also distributes the Apple Network Administrator Toolkit which helps a growing number of educators simplify management of their lab, school, and district networks.
"Our mission in K-12 education is to provide easy-to-use, affordable software solutions that save educators time, and inspire individuals to excel. We want to be the best at helping teachers manage their day, teach, and communicate using computers," said Zauderer. "We want to be the first choice of educators who use technology to do their jobs more efficiently and creatively."
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