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The Best Deal, the Best Prices The Mall @ 17 Million Products and services

Excite Kicks Off Biggest Consumer Promotion Ever, Ford Explorer as the Grand Prize


Excite Inc. announced a contest that will take lucky winners from cyberspace to the real world with just a few clicks in the premier Internet navigation network's biggest consumer promotion ever. The promotion, "excitexplorer," rewards consumers with tools, toys and a chance to win the grand prize, a 1996 Ford Explorer 4-wheel drive.

"This is the kind of big, fun promotion that really drives site traffic," explained George Bell, president and CEO of Excite. "It's also a great way to expose new and seasoned Internet users to Excite's new look and enhanced suite of services."

The contest, beginning August 15 and ending September 15, is a jungle adventure presented in weekly installments. After Excite explorers travel through the jungle and correctly answer a brain-teaser, they will be permitted to enter a drawing for weekly prizes, including a pair of Swiss Army brand Officer's Watches worth $500; his and hers Fuji Tahoe ATB Expert mountain bikes worth $1,000; a Sony Handycam Vision Camcorder worth $1,000; or a $1,000 shopping spree at L.L. Bean. All entrants will be eligible for the grand prize, a 1996 Ford Explorer.

On-line entrants will be required to complete a short survey to provide demographic information and comments on the Excite brand to help Excite further enhance their suite of services. Similar customer feedback conducted previously by Excite has lead to recent refinements in their already successful navigation services, including a new easy-to-use interface and significant improvements to two of its services: Excite Reviews and Excite City.Net.

"The new Excite interface which highlights the recently enhanced services, empowers and entertains users like no ordinary search engine. With Excite, users capture the discovery, the exploration, and the fun spirit that is the Web," explained Bell. The new interface design was created under the direction of renowned designer Clement Mok.

The Excite Reviews service, written by Excite's team of 30 seasoned journalists, provide concise reviews of 60,000 web sites. According to Bell, "The Excite Reviews service offers practical advice about topics related to everyday living, and we expect that most Internet users will bookmark this site for the rich set of topics and information offered."

Consistent with the exploration theme of the Excitexplorer Sweepstakes, Excite City.Net ( is the most comprehensive resource on the World Wide Web for travel and local information, showcasing over 3,000 destinations worldwide. As Bell points out, "The new Excite City.Net is the premier resource on the web for all users, including vacation and business travelers, locals, and people relocating or moving. Excite City.Net links more users to more cities, countries, people and destination information on and off the Internet than any other web-based service." One of the most-visited sites on the web, Excite City.Net offers a snapshot of the world with services that include: interactive, world and historical maps; photos; driving directions; city and regional guides; and detailed information about communities, locations and events by geographic region.

Excite explorers can enter the sweepstakes electronically via the Excite home page at or send a 3" x 5" card with name, complete home address (including zip or postal code and country), daytime phone number and date of birth to: Excite Explorer Sweepstakes, PO Box 7774, Maple Plain, MN, 55593-7774. Drawings will be conducted by Gage Marketing Group, an independent judging organization, and winners will be notified via their email address or by mail. Official rules are posted on the Excite web site.


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