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Logal Names Former Apple Executive New Marketing VP


Logal Educational Software & Systems Ltd. announced that it has named Richard J. Callahan, a former marketing director for Apple Computer's educational products, as its new marketing vice president.

Logal said the move will strengthen its operations as it moves toward making all of its education software products available over the Internet.

"Dick Callahan has more than fifteen years of successful accomplishment in marketing educational products for the computer and software industry and is an important addition to our team as we move toward using the Internet as a major distribution channel for our learning software," said Yoel Givol, Logal's CEO. Callahan assumes his new position with Logal on October 1.

Logal announced earlier this month it has implemented the first of its award winning interactive educational software products on the Internet. By January the company expects to have its entire portfolio of 27 high school science and math programs available on the Net. The move will expand the company's market and allow use of the educational programs by teachers, students and their parents, and others, at any time from any place.

"Learning has been a mainstream activity on the Internet in higher education, and now all forms of education are moving to quickly take advantage of this information age medium," said Callahan. "Logal is making a move to respond to this market by being the first to make highly interactive science and math simulations widely available on the Internet."

In addition to further development of Logal's new Internet distribution program, Callahan will be responsible for marketing the company's products to high schools and colleges through its traditional distribution channels and for the development of new marketing alliances with partners. Currently, about 4,000 high schools and colleges in the U.S. use Logal's interactive educational products.

Callahan, 53, was regional sales manager for major east and west coast regions at Apple Computer and was director of marketing for K-12 educational products for two years prior to leaving that company in 1995. Prior to joining Logal, he was vice president of sales and marketing for Tenth Planet Explorations, Inc., an educational software company.

He holds a certificate of advanced graduate study from Boston University, a masters degree in science education from Boston State College and a bachelors of science degree from the University of Massachusetts.

Logal's education software is based on an "active" approach to learning, which enables students and teachers to control, manipulate, and visually experience real-time simulations in the areas of biology, chemistry, physics, and math.


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