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Open Letter from Gil Amelio, Wall Street Rebuttal


From: Gil Amelio To: Apple people - everywhere

I know many of you share my concern about the Apple story that appeared in the September 5 issue of the Wall Street Journal titled "Companies Dump Macs as Loyalists Lose Faith."

While sensationalistic headlines and dramatic assertions may help the Wall Street Journal sell newspapers, in the long run, it damages their credibility as a publication that reports the news fairly, accurately and in a balanced manner. So while we've put the "truth squad" to work to set the naysayers straight, I want to make sure you have the real story when it comes to Apple's enterprise business. You should be aware of the following facts:

* We are continuing to see robust growth in our enterprise business. Apple's sales to enterprise customers have increased quarter to quarter, through Q3'96. In fact, Apple's FY'Q3 earnings benefited in part from strong sales in server products, a segment clearly tied to the enterprise and corporate environments.

* The majority of the accounts quoted in the Wall Street Journal article made the decision to move away from Macintosh years ago and over a long period of time. These decisions are not new and were not precipitated by the current market conditions.

* There are many accounts that have decided to increase their investments in the Macintosh platform, including Lockheed-Martin, US West, TRW, KPMG Peat Marwick, Continental Cable, Disney, Time Warner, Los Alamos Labs, and Holiday Inn to name just a few.

* Major recent Apple wins include Motorola, State of California, Lawrence Livermore Labs, Hughes, Oxford Health, Amgen, Genentech, Jet Propulsion Laboratory (JPL), McDonnell Douglas, The Mayo Clinic, Philip Morris, Cisco Systems, DuPont, Northwest Airlines, Siemens, Xerox, and HBO. Additionally, major corporations such as Boeing, Sprint, and Detroit Edison continue to spend millions on Macintosh purchases.

* Each recent win referenced above involves multiple millions of dollars and occurred in FY'Q3 which ended June 28, 1996.

And, we've strengthened our support of key enterprise developers, such as Microsoft, Oracle, IBM, Lotus, SAP, PeopleSoft, Netscape, Novell, Forte Systems, PowerSoft, JYACC, Wall Data, Adobe, Open Horizon, and IONA Technologies to help them deliver future versions of Macintosh tools and applications.

So armed with these facts, if anyone tells you that we're losing out in the enterprise, you let 'em know that "it just ain't so".

Respectfully, Gil


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