Infoseek Corporation, a leading provider of Internet navigation services, today announced the selection of Goldberg Moser O'Neill (GMO), San Francisco, to handle the Infoseek advertising account, effective immediately.
Annual billings are anticipated to be in excess of $5 million.
James Desrosier, chief marketing officer of Infoseek said, "With the management of the company now installed in the San Francisco Bay Area, we feel it's important to have our marketing resources based locally. Goldberg Moser O'Neill has a history of successfully positioning technology products for consumers and strong creative credentials. We found their expertise the best match for our strategic objectives and resource needs."
"We helped Apple revolutionize the world with the Macintosh in 1984," said Fred Goldberg, chairman and CEO of GMO. "Infoseek has the potential to create another revolution, and I'm glad we're going to be a part of it."
Infoseek's advertising account was previously handled by Margeotes, Fertitta & Partners in New York. In a related move, Infoseek recently moved management of it's public relations agency, Edelman Worldwide, from its New York office to its Palo Alto and San Francisco offices.
Goldberg Moser O'Neill
San Francisco based Goldberg Moser O'Neill, an award-winning agency formed in 1990, has current billings approaching $230 million. Clients served include Dreyer's Grand Ice Cream, Kia Motors America, Dell Computers, Symantec Corporation, Boston Market, GE Capital Assurance and Quantum Corporation, among others.
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