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12th Annual Macworld Expo Boston Sets New Attendance Record Surpassing 58,000!


58,600 visitors entered the doors of the Bayside Exposition Center and the World Trade Center, Boston from August 7th thru August 10th. MACWORLD Expo Boston, the largest Macintosh-focused event on the East Coast had 400 exhibitors spanning 126,671 square feet. This year's Macworld Expo supported the launch of hundreds of new products during the three-day extravaganza.

The line started forming by 7:00 am on Wednesday for attendees to hear Dr. Gilbert Amelio, Apple Chairman and CEO, give the opening keynote address. Dr. Amelio's focused on his plan to restore the company's cachet. He discussed the most recent advances on the Macintosh platform and offered a glimpse of future innovations and new developments. Amelio's speech drew a standing ovation from several thousand loyalists, customers and developers.

Following Dr. Amelio was Netscape's dynamic duo, Jim Barksdale and Marc Andreesen, sharing their insights on the impact of the Internet today and tomorrow. It was the first time that these three newsmaking industry leaders shared a public stage in Boston. The third and final keynote featured Guy Kawasaki, Apple Fellow and "MAC Evangelist."

- Developer's Greenhouse -

Developer's Greenhouse contained 18 of the hottest new developers for the Macintosh. Their products ranged from Internet applications, to publishing software, to networking tool, to games. Over 130 companies applied to be included in the Greenhouse and only 18 were chosen. Most of these companies were showing their first product for the first time.

- Business Solutions Pavilion - Education Pavilion -

The Business Solutions Pavilion, sponsored by Apple Computer and Apple Business Consortium, offered one-stop shopping for all small business needs. Experts were available to answer questions relative to the latest Macintosh business solutions, explore a variety of business management and productivity solutions or to help start or expand a business. The Education Pavilion featured the latest in educational software and multimedia. Products were available for school or home and for every curriculum.

Other show highlights were the: The Internet Connection, sponsored by The Computer Museum and Net Daemons Associates, offering free 45 minute classes Wednesday thru Saturday applicable to the Internet. Such topics included Marketing Strategies, Design, Security and much more. The Net Zone, a premier showcase, for Internet products, presented by, featured the latest in Internet hardware/software, electronic commerce security and encryption.

Macworld Expo will be returning to the World Trade Center, Boston and Bayside Exposition Center in Boston August 6-9, 1997. For more information please call MHA Event Management at 617-440-9800.

Macworld San Francisco will be held at the Moscone Convention Center, January 7-10, 1997. For attending information, please call 617-551-9800 and for public relations information call Mary Dolaher at 617-440-2729, Email or Cress O'Brien at 617-440-2756, Email

Macworld is owned, produced and managed by two Boston area companies.

Macworld Expo in Boston and San Francisco is produced and managed by MHA Event Management (formerly Mitch Hall Associates). MHA Event Management is a leading producer and/or manager of world-class expositions and conferences for the high technology industry, including the renowned Electronics Entertainment Expo (E3), and ComNet, the leading WAN enterprise and data technology show for the telecommunications, intranet and technology management industries. MHA's home page has the latest information on MHA shows. It is located at the following URL address:

The International Data Group (IDG), headquartered in Boston, Massachusetts, owns Macworld Expo and ComNet Exposition and Conference. The international publishing and research company, with annual revenues exceeding $1.2 billion, IDG's publishing subsidiary publishes more than 270 newspapers and magazines in over 67 countries; its trade book division is the fastest growing computer book publisher worldwide; and its research subsidiary, International Data Corp. (IDC), is the leading provider of market research, analysis and consulting covering the computer and information technology industries.


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