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Media 100 to bundle Macromedia's Editing Software with Next Vincent Leaders to Use Apple's QuickTime Standard for Windows NT Platform


Macromedia and Media 100 today announced they have agreed to an OEM deal under which Media 100 and its next generation Vincent digital video engine will be bundled with Macromedia's upcoming digital video software application code-named KeyGrip. Macromedia's newest digital video product is being developed by Randy Ubillos and Tim Myers, the award-winning team that designed and engineered four versions of the digital video industry's pioneering Adobe Premiere software. KeyGrip will support professional features including instant playback of edits, real-time effects, real-time audio mixing and digital video effects (DVE).

A new extended architecture version of the industry-leading Vincent digital video engine will power the Media 100/KeyGrip offering. Extended Vincent architecture is a highly scalable digital video platform comprising signal processing circuitry, industry-standard bus and peripheral connectors, and an upgrade framework that provides for future, in-the-field enhancements of hardware and software capabilities. The new architecture will be the first personal-computer-based digital video system to be fully compliant with the broadcast-industry standard CCIR 601 recommendation. The extended architecture will offer 4:2:2 digital component signal processing exclusively in the YUV color space; SMPTE-259 serial digital input/output; user-selectable pixel displays (640 x 480, 720x 486, 768 x 576, 720x576); Movie 2 bus connector; and a second JPEG codec for real-time dual-stream capability, enabling virtually lossless high-data-rate (300+ KB/frame) processing of transition (and 3D) effects.

The companies plan to implement the Windows NT version of their products using Apple Computer's industry-standard QuickTime dynamic media technology. Macromedia and Media 100 plan to ship product based on their collaboration in the first half of 1997. Pricing, capability, distribution information and release dates will be announced at a later date. "Macromedia has worked closely with a broad range of video editors and cinematographers to ensure KeyGrip will meet the requirements of video and film professionals without compromising ease-of-use and accessibility for non-professionals," said John Molinari, general manager of the Multimedia Group, makers of Media 100. "KeyGrip coupled with Vincent's unique digital video architecture will be ideal for anyone aspiring to deliver broadcast quality results from the desktop." Tim Myers, Macromedia's director of video products marketing, said: "Media 100's unique Vincent digital video engine is the ideal hardware platform for KeyGrip.

Together, they deliver the industry's leading open systems solution for digital video authoring." "With QuickTime for Windows, Macromedia's KeyGrip software and Media 100's next generation Vincent digital video engine, PC developers can feel confident that they can save time and money while getting products into customer hands more quickly and efficiently," said Anthony Dolph, director of marketing, Media 100. QuickTime, a pervasive industry standard for broadcast, Internet and CD-ROM content authoring, playback and delivery, is a multiplatform architecture for storing, editing and playing synchronized video, sound, music, graphics and text. Except for the historical information contained herein, the matters discussed in this news release regarding Macromedia's products are foward looking statements that involve risks and uncertainties, detailed from time to time in the company's SEC reports, including its annual report of Form 10-K for the fiscal year ended March 31, 1996.


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