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The Panda Project Inc. Hires New Director of Marketing


Stanford W. Crane Jr., chairman and CEO of The Panda Project Inc. Monday announced the appointment of Robert Toda as the company's director of Marketing.

Toda's responsibilities include developing marketing strategy for the company's systems and technology divisions and the company's presence in Silicon Valley.

"With Mr. Toda's diverse background and professional successes, he is the ideal addition to Panda's team," stated Crane. "His breadth of experience will continue to strategically position our company in global markets," he added.

Prior to joining The Panda Project, Toda, has throughout his career, been responsible for increasing sales on both a domestic and international level. During his tenure at Conner Peripherals in San Jose, Calif. he increased North American sales by 43%. He also developed Conner's Pac/Rim sales from zero to over $425 million of annual sales in less than four years. This was accomplished due to his strategic alliances with distributors and personally training the companies Pacific Rim sales force.

As National Marketing Manager, Optical Products, for Sony Corp. of America Toda developed their market for CD-Rom in the United States. He landed Apple Computer's CD-Rom business and was able to achieve sales in excess of 200% over what was originally planned. During his tenure at Seagate Technology, Toda identified the shifting markets through VARs and implemented new programs and products for the North American, European and Asian markets. He accomplished this by focusing on XT and AT kits for the company's most popular drive which in turn increased revenues by 200%. Early in his career Toda held positions at Apple Computer, Hewlett Packard - HP Labs, APD HP Labs, HP Advanced Product Division and Mobility Systems.


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