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Digital Imaging Applications Based on the FlashPix Imaging


PictureWorks Technology Inc., announced broad-sweeping plans to support the FlashPix imaging technology throughout its product line.

Introduced earlier this year, FlashPix is a new imaging architecture and image file format that meets the needs of a wide range of applications within digital imaging. "It is always our practice to aggressively identify and adopt technologies we believe bring significant value to the users of digital imaging products," said Donald Strickland, PictureWorks president and CEO.

"We are ready to bring products to market based on the FlashPix architecture and look forward to the positive impact it will have on the continuing growth of the digital imaging market."

In addition to adding support to its current product lines for the FlashPix image file format in the near term, PictureWorks is developing new applications based exclusively on the FlashPix technology architecture.

PictureWorks believes the FlashPix technology provides many benefits to digital imaging and PC photography end-users including universal standards to connect and manage the entire imaging workflow process, predictable printing, more efficient memory utilization and disk management, and the ability to easily display multiple images.

Additionally, when users modify or enhance images within the FlashPix architecture, rather than overwriting the original image data with the changes, they are saved with the file and applied to the image when it is viewed. This makes image enhancement faster and preserves original image data integrity.

PictureWorks Technologies Inc. is a software company focusing on color digital images for novice-to-expert computer users. PictureWorks has more than 50 percent market share of the worldwide digital camera OEM software business.

The company distributes its award-winning and easy-to-use PhotoEnhancer Plus, PhotoEnhancer Special Fun Editio and other products to leading digital camera and imagin companies on an OEM basis. In addition, it provides a comprehensive suite of innovative imaging applications designed for end-users that are distributed through direct and retail sales channels.

Its products are compatible with Windows and Macintosh-based systems and are supported in 12 languages. The Danville-based company is privately held and was founded in 1994 and sells its products through OEM agreements, direct sales and Web distribution.


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