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Pitney Bowes Enters Digital Copier/Printer Marketplace


Pitney Bowes Copier Systems announced a major strategic move into the fastest growing segment of the U.S. copier market -- digital document systems. The company introduced the CD6000 series of digital color printing systems and the black and white DL350 Digital Document System.

This marks Pitney Bowes' first launch into the color copier market and significantly expands the company's higher end product capabilities. The black and white DL350 will service corporate customers seeking the advantages of digital document systems.

Digital copier sales are surging. According to Dataquest, a leading research firm, digital color copier placements in 1996 will total 17,000 units and increase at a rate of 20 - 25 percent each year. Dataquest predicts that sales of mid-volume, black and white, digital copier/printers such as the DL350 will grow 58.5 percent between 1995 and 2000.

"We are opening new markets through the launch of our first digital and first digital color copier/printers," said Murray Martin, president of Pitney Bowes Copier Systems. "Serving corporate customers is our specialty. As demand for color and digital copier/printers rises, we are prepared with high-quality products, sales expertise, service and technical support nationwide."

The CD6000 will be marketed to corporations, organizations and print shops that create 1,800 or more color copies/prints per month. Vertical markets include advertising, consulting, cosmetics, design, graphics, legal, textiles and communications.

The copiers will be marketed to businesses as a cost-effective alternative to outsourcing. Among the customer benefits that will be promoted are: the ability to print multiple color originals rather than second generation documents, increased flexibility, faster turnaround for color copying and printing projects, and the ability to link the copier/printer to computer networks throughout an office.

The digital capabilities of the CD6000 Printing Systems facilitate scanning and editing images either at the copiers themselves or networked computers. A Fiery server will link the software and hardware technologies to convert the digital copiers into fast, color printers connected to Novell, Unix or Apple networks.

Built-in scanners also permit traditional-style copying. The system achieves maximum speed of 23 copies-per-minute in black and white and six copies-per-minute in color. Three, standard, front-loading, paper drawers carry varied paper sizes ranging from 5 l/2" x 8 1/2" to 11" x 17". Unlike most competitive systems, the CD6000 has a larger 12" x 18" paper feeder permitting full-bleed 11" x 17" reproductions.

Accessories such as a document feeder, sorter/stapler, editor board and film projector enable Pitney Bowes to customize the color printing systems to specifically match the end-user's needs. The systems can create color copies from slides and make duplex copies in color. User friendly, window control panel guide operators through each feature and function.

The DL350 black and white digital copier generates up to 32 pages-per-minute and 75,000 pages per month. The digital systems allow operators to scan once and print many copies. Pitney Bowes will announce its intentions related to network connectivity at a future date.

One primary market for the DL350 will be to upgrade analog mid-volume copier customers to the new technology. Since the system can produce unlimited sets of copies, without being limited by the number of sorter bins, it is ideally suited for customers who routinely make more than twenty sets of copies. A finisher produces unlimited sets.

The DL350's features include the Pitney Bowes SmartTouch(TM) control panel and high-speed automatic duplexing. The system also offers booklet making (compiles multiple pages into one booklet), zoom reduction and enlargement, multiple page enlargement (digitally enlarges documents up to poster size to create impressive presentations), image repeat, negative/positive image reversal, mirror imaging, outlining, image shifting, frame erasing, and a cover mode.


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