The Best Deal, the Best Prices The Mall @ 17 Million Products and services

[an error occurred while processing this directive][an error occurred while processing this directive]

Thursday April 16, 1997


Apple's Worldwide VP to Join Borland

Borland International, Inc. announced the appointment of John Floisand, 52, to vice president of U.S. Sales. Floisand, has over 25 years of sales experience, most recently with Apple Computer, Inc. where he was responsible for worldwide sales.

"I have known John for over 10 years," said Delbert W. Yocam, Borland's Chairman and CEO. "When I was president of Apple Pacific, John worked for me as vice president of Apple Pacific Sales, and later was key to growing revenues in the region from $1 billion to $3 billion in five years. John has shown time and again the ability to not only grow revenues, but also to build strong, dedicated teams. I feel very fortunate to have such a strong, experienced executive join the Borland team."

Floisand plans to leverage his experience in sales, customer service, operations and support to help build Borland's direct support business. A key component of Borland's sales plan will involve increasing relationships with VARs and systems integrators in order to extend support for corporate customers. Additionally, Floisand plans to improve the segmentation of Borland's product range, packaging, prices, distribution and support in order to better address the full range of customer's development needs -- from the desktop to the enterprise.

"I am excited about joining the new management team at Borland," said Floisand. "Del is building a strong team with great leadership. With its excellent technology, great products and loyal customer base, Borland has the ingredients for an optimistic future."

During Floisand's 11 years at Apple Computer, he held various key management positions, including: senior vice president of Worldwide Sales from 1996 to 1997; president of Apple Pacific from 1991 to 1996; vice president of Sales, Customer Services, Operations and Support from 1988 to 1991; and director of U.K. Sales from 1986 to 1988. Prior to joining Apple Computer, Floisand was the managing director of Base2 in South Africa and was responsible for Apple Computer product distribution.           Floisand studied Electronics at Worcester College in the U.K., and received a bachelor-equivalent degree in Marketing from Columbia University, New York.




Back to Home PageBack to Headlines