Apple Computer, Inc. kicks off its webcasting season with better technology, more programming, and the rock sensation -- the cranberries. the cranberries webcast on Sept. 27 will mark the debut of a new audio-streaming technology from Telos Systems called Audioactive. Audioactive can turn the AM-radio sounds prevalent on the Internet today into audio quality that sounds more like FM-stereo. Additionally this season, Apple webcast audiences can expect more live events to attend virtually, including the "Cool Site Of The Year" Awards, live from New York on Oct. 3. Go to Apple's live webcast.
In addition, Apple announced a back-to-school promotion to extend the cranberries webcast to students around the nation; that it has teamed up with Bill Graham Presents and other clubs around the nation to bring more music to its webcasting season; and that it is sponsoring a new website Livecast for locating live events on the Internet.
On Sept. 27, the cranberries "Free to Decide" concert will extend from the Bill Graham Presents Shoreline Amphitheater in Mountain View, Calif. to Internet users around the world. Fans can chat online with the band prior to the show. Live audio of the concert and continuous pictures will be available from 7:00-11:00 p.m. PT and rebroadcast again at 1:00 a.m. PT on Sept. 28.
"Last year we pioneered the webcast and learned that it's a lively, intriguing way for us to interact with our loyal customers, as well as meet new ones," said Steve Franzese, vice president Apple Interactive Marketing and Online Services. "This season the volume knob goes up as we expand our programming schedule and on many levels improve the webcast experience."
Since it's also back-to-school season, Apple and the band are asking students across the nation to pick apples and cranberries. Through a special back-to-school promotion, more than 20 computer resellers around the nation will hold special cranberries webcast parties where students can tune into the webcast as well as enjoy exclusive programming reserved for the parties, live audio, and continuous pictures of the cranberries "sound-check." Posters, t- shirts, and enhanced CDs will also be handed out. Additionally, Apple is working with Island Records, the cranberries record label, to hold Macintosh computer giveaways via 30 radio stations throughout the country. The radio stations will also promote the webcast and the local parties.
To further the usability and enjoyment of webcasting, Apple will help roll-out a new audio technology called Audioactive from Telos Systems. Audioactive, a high-quality, Internet audio streaming technology will debut at the cranberries webcast. Unlike other Internet audio players currently available, 28.8 modem users receive better than AM quality audio; single- channel ISDN users receive near FM quality audio; and 2-channel ISDN users receive near-CD quality audio. (See release: "Apple and Telos Team to Introduce New High-Quality Audio for the Internet", 9/16/96.)
Ongoing and Upcoming Programming
In order to provide ongoing webcasts, Apple also announced today that it has teamed up with the following music clubs to provide exclusive Internet coverage: Bill Graham Presents locations (Shoreline Amphitheater in Mountain View, Calif., the Fillmore, and the Warfield in San Francisco); the Strand in Providence, RI; and the Fox Theatre in Boulder, Colo. The following shows will be webcast live from The Fox Theatre at 7:00 p.m. PT: Sept. 29, Black Crowes; Sept. 30, The Samples; Oct. 1, The Reejers. Also, on Oct. 3 live from Webster Hall in New York, Apple will webcast the "Cool Site of the Year" Awards.
To help net-surfers locate live programming of interest, beyond what Apple is offering through its webcast programming, the Company announced today that it is the founding sponsor of a new website called Livecast . Starting Oct. 4, the site will offer news, reviews, calendars, and much more in the area of Internet entertainment and events. Livecast is published by Intercast, Inc. of Palo Alto, Calif.
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