Netscape Communications Corporation today announced that Spelling Entertainment Group Inc. is launching a new Web site, based on Netscape technology for its popular television show Melrose Place. In creating the new Melrose Place site, Spelling has taken advantage of many of the new features of Netscape Navigator 3.0 client software, such as LiveAudio and LiveVideo to enable the creation of exciting new Internet applications and content. Spelling is also using Netscape Merchant System applications software to sell Melrose Place merchandise online.
"At Spelling, because we see the World Wide Web as a way of enhancing the distribution of our creative content, we are very interested in tying our new Melrose Place Web site and our Melrose Place television program together to create a richer experience for our audience," said John Sanders, senior vice president of management information services at Spelling Entertainment Group Inc. "We chose to work with Netscape to create our sites because of the extensive features of Netscape Navigator 3.0 software. We have also had success with the company's products in the past and find Netscape forward thinking and responsive to our needs."
"The unique tools of Netscape Navigator 3.0 software combined with Spelling Entertainment's history of expertise in television production will serve to create a rich and exciting Web site," said Mike Homer, senior vice president of marketing at Netscape. "Netscape Navigator not only allows Spelling to create and display engaging content but its new features allow visitors to take full advantage of the entertaining material on the Melrose Place site."
To kick off the new Melrose Place site, www.melroseplacetv.com, Dep Corporation, maker of fine hair care products, will be sponsoring "The World's Largest Melrose Place Party" at the Hard Rock Cafe in Los Angeles. Using Netscape Navigator's integrated HTML-enabled mail and news features, Spelling is inviting visitors from around the world to its Web site to "chat" with Melrose Place stars. The party will air on the Web on Wednesday, September 4, 1996 from 7:30 p.m. to 10:00 p.m. PST. Using LiveAudio and LiveVideo, Spelling will create a virtual party with several unique applications. With a frame-enabled client such as Netscape Navigator 3.0, viewers can watch what is going on at the party and they can simultaneously chat with a star and see them respond to questions.
Up until the kick-off party, visitors to the Web site will find details about the celebration and instructions about how to attend the party via the World Wide Web. To fully enjoy the party, Spelling recommends that visitors Netscape Navigator 3.0 and Netscape Chat(TM) 2.0 Internet chat software.
After the party, the Melrose Place site will include a Party Scrapbook where visitors can browse through pictures of the party and read transcripts of the chat sessions. Visitors to the official Melrose Place site will also be able to enjoy the "Melrose Men and Women" section, where they can catch up on the trials and tribulations of their favorite characters. They can also see The "Melrose Past" section, which contains the official synopses of four seasons of episodes. Also featured is the "Melrose Moment," where visitors can enjoy those infamous Melrose quotes. Finally, the site will include a "Melrose On Location" section, where visitors can see photographs and descriptions of Melrose locations like Shooters, the Melrose Place Courtyard and D&D; Advertising.
Netscape Navigator 3.0, a major release of Netscape's easy-to-use, powerful Internet client software, integrates new security features and a suite of Web-based applications, including electronic mail and news. Additional sophisticated features include collaboration technology for Internet telephony and shared whiteboards and support for Live3D(TM) LiveAudio and LiveVideo. Netscape Navigator 3.0 will be available on 17 platforms, including Windows 95, Windows 3.1, Macintosh and UNIX.
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