VDOnet Corporation has today launched a new generation of its VDOLive(TM) Internet video broadcasting products. Called VDOLive 2.0, this new product suite includes an advanced version of VDOnet's video technology and offers a broad array of features for broadcasters and media, multimedia Web developers, and corporations that want to use video to enhance the effectiveness of their Internet or Intranet communications.
Since the launch of VDOLive in late 1995, VDOnet's customers have reported that their Web sites with video attract significantly higher numbers of visitors and that visitors to these sites stay much longer than before. "The number of visitors to our site jumped from 50,000 to 500,000 in the first month after we installed VDOLive," said Drew Cummings, president of Cummings Multimedia Entertainment, who recently launched the Internet's first digital video entertainment network with the one-hour dramatic television movie Casino (http://www.cummingsvideo.com).
"Moreover, those who visit the site stay longer, which makes our advertisers happy because of the dramatic increase in traffic, which translates into additional ad impressions and click-throughs." "We've always understood that video is the most powerful way to communicate on the Net," said Asaf Mohr, VDOnet's president and CEO. "But we have been very pleased to learn from our customers the dramatic impact that video is having on their sites." Since VDOLive was first launched late last fall it has been adopted by many Net video users including CBS News, PBS, Preview Vacations, Canadian Broadcasting Company, Fox, Grolier Interactive, the Portland Trailblazers, Intranet and corporate users, and many others. It is being viewed today by more than 1.5 million Web users.
Preview Vacations (http://www.vacations.com) uses VDOLive to showcase videos of travel destinations on its award-winning travel site: "VDOLive is an excellent way to reach our multimedia savvy customers," said Chris Howard, senior producer, Interactive Media, Preview Vacations. "We have found that offering video increases traffic to our site and helps many customers in their travel planning and decision making process." PBS ONLINE (http://www.pbs.org) uses VDOLive to provide Web visitors full length public television programs, college telecourses, and video clips in PBS's new online store, shopPBS. "We've been absolutely delighted with the response VDOLive has brought to PBS ONLINE," said John Hollar, executive vice president of PBS Learning Ventures.
"Every week, tens of thousands of Web surfers enjoy more time perusing our site's 25,000 pages because of the rich features VDOLive offers. We see this technology as an important part of our future." Today, many other kinds of video on the Net are made possible by VDOLive, including advertising and promotion, corporate product information and other corporate communications (both internally through Intranet use and externally by using the Internet), many forms of entertainment and information, and a variety of others including business and personal video communications. The Market for VDOLive 2.0 Since the initial introduction of VDOLive last fall, VDOnet has found that the market for video on the Net has broken down to four basic market segments:
-- Traditional Video Producers and Owners: Traditional Broadcasters and Multimedia Developers with video experience who want to be able to harness the power of video on the Net; -- Web Developers: Other media and Web Developers who understand the power of the Net and would like enhance their sites by adding rich video content; -- Corporate and Intranet Users: These include corporations that want to provide video content such as training, corporate communications, or product support on internal corporate network; -- Individuals: Who want to be early adopters and become video broadcasters on the Net.
VDOLive 2.0 was designed with input from customers to address specific requirements of these various market segments. The key features of the new version of VDOLive include:
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