The Best Deal, the Best Prices The Mall @ 17 Million Products and services
The Best Deal, the Best Prices The Mall @ 17 Million Products and services

Developer Central Pavilion Returns to MACWORLD Boston


Apple Computer, Inc. announced its plans to showcase the latest technologies, tools, support, and information for developers at MACWORLD Boston, Aug. 7-10, 1996. Co-sponsored by Apple and MacTech Magazine, the Developer Central Pavilion is designed to provide convenient access to information on the latest developer products and services for Apple Macintosh and Newton platform development.

"Developer Central is a dynamic environment where developers can come for the latest information on developing for the Macintosh and Newton platforms," said Heidi Roizen, vice president, Apple Developer Relations. "We reached 20,000 MACWORLD attendees at our expanded Developer Central in San Francisco last January. In Boston, we'll build on this momentum by demonstrating our growing portfolio of tools and support programs, and by fostering education and collaboration among tools vendors and application developers."

At Developer Central, developers of all experience levels will be ablt to find the tools and information they need to create corporate and commercial applications, as well as multimedia titles and custom solutions.

oEach day, the pavilion will feature a full program of technical seminars at its two theaters. The Overview Theater is scheduled to provide more than 45 updates to the latest technologies, products, and business opportunities targeted specifically to developers. These 20-minute introductions will include information on the latest Apple technologies, such as, Mac OS 8, QuickTime VR and other interactive media tools, core tool technologies, such as C++, and late-breaking news on client/server computing and internet-related tools. Presentations will include technology updates from Apple, Power Computing, and Radius.

The Seminar Theater will feature 90-minute tutorials, covering topics such as transition to Mac OS 8; introduction to component development; developing games using Sprockets, using Acrobat 3.0 Application Programming Interfaces (APIs), introduction to Powerbuilder Enterprise; and introduction to ADA95. All seminars will be offered free of charge as a courtesy to MACWORLD attendees.

oWithin its 6,000 square feet of exhibit space, Developer Central will showcase more than 70 developer product and service providers in individual booths. Attendees will be able to speak with representatives from Adobe Systems, Aladdin Systems, Inc., Bare Bones, Bowers, Casady & Greene, Developer Depot,Digital Technology, Digitool Inc., Guideworks LLC, JYACC, Lotus, Mac Tech Magazine, Main Event, Mind Vision Software, Motorola, Novell, Oracle, Pictorius, Powersoft, Radius, Release Software, SAS Institute, Scientific Placement, Symantec, Tenon Intersytems, and other leading developer product vendors.

oDozens of tools and information products will be available for cash-and-carry purchases from the pavilion's Apple Developer Catalog Store and Developer Depot booths. Many products will be discounted substantially. Apple Developer Catalog Store is Apple's source for developer tools.

oRepresentatives from Apple's Developer Relations (ADR) organization will be on hand at the pavilion to discuss Apple's support programs and to provide a one-stop, single source for ADR information and services. These include developer programs; Developer University courses featuring online training; new books and electronic publishing from Apple Press; Apple Developer Catalog Store selling a large selection of developer tools and other resources; and information about Developer World, Apple's newly revamped web site.

"Virtual Developer Central" CD-ROM will be distributed to attendees who register at the booth. The CD-ROM is a collection of detailed product and technical materials from participating companies, including many product demos.

The Developer Central Pavilion will be located at the Boston Bayside Expo Center, Hall D, Booth 3408. Pavilion hours are 10 a.m. to 6 p.m. on Wednesday, Thursday and Friday, and from 10 a.m. to 4 p.m. on Saturday. Cost of admission to MACWORLD exhibits, which includes admission to Developer Central, is U.S. $40. For additional information about MACWORLD Expo Boston, individuals should contact Mitch Hall Associates WWW Site at 1-800-645-EXPO or visit the website at:

More information about Developer Central website can be located through the Apple Developer page at:


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